{"title":"Books","description":null,"products":[{"product_id":"ultimate-strength-conditioning-book-my-story-by-phil-richards","title":"Ultimate Strength \u0026 Conditioning Book - My Story by Phil Richards","description":"\u003ch3\u003e\u003cstrong\u003eUltimate Strength \u0026amp; Conditioning Book - My Story by Phil Richards\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Ultimate Strength and Conditioning book is a very raw account about Phil’s personal journey on how he became a world leading expert in strength \u0026amp; conditioning. Phil was one of the first full time professional rugby coaches in the world and was one of the most successful as well winning multiple league and cup finals with the teams he worked and consulted for.\u003c\/p\u003e\n\u003cp\u003ePhil then applied his expertise on strength \u0026amp; conditioning with multiple sports after he finished 10 years full time working in professional rugby and also had incredible success with all the athletes he worked with from premiership football, world champion boxers, olympic athletes, cage fighters, world champion triathlon, professional golfers, professional cricketers, Worlds Strongest men, weightlifters, bodybuilders just to name a few and Phil outlines in great detail on what his strength \u0026amp; conditioning formula was which allowed him to get outstanding results no matter what the sport was.\u003c\/p\u003e\n\u003cp\u003ePhil probably interned with more strength, speed and olympic weightlifting coaches than any other coach in the world and was relentless in gathering information to ensure he got results no matter who he was working with.\u003c\/p\u003e\n\u003cp\u003eThis book will give you all the information you need to get stronger, build more muscle and enhance your performance physically and mentally regardless of what your goals are. There are also lots of training plans included in this book for multiple sports.\u003c\/p\u003e","brand":"Phil Richards Nutrition Lab","offers":[{"title":"Default Title","offer_id":59763471253829,"sku":"USCB-PR","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/3042\/3365\/files\/prnl-strength-book-enhanced-20261015.png?v=1792058806"},{"product_id":"science-of-fat-loss-by-phil-richards","title":"Science of Fat Loss by Phil Richards","description":"\u003ch3\u003e\u003cstrong\u003eScience of Fat Loss by Phil Richards\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cstrong\u003e“Phil Richards Science Of Fat Loss Book is one of the best books I’ve read on the subject and every trainer should read this book”\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eDR ERIC SERRANO (WORLD LEADING HORMONAL EXPERT)\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cp\u003eThe Science Of Fat Loss Book is based on science and my personal experience with fat loss which began in 1989 for myself when, after being a competitive cyclist and runner for several years I decided to start doing some serious weight training. In 2 years, I went from 60 kgs to 110 kgs almost doubling my weight and unfortunately not all of this was muscle. I then had to battle with my weight over several years and this motivated me to find out firstly what causes obesity and then what are the most effective ways to lose excess body fat safely, effectively \u0026amp; long term.\u003c\/p\u003e\n\u003cp\u003eIn 1989 I then started studying nutrition and completed many courses on the subject but in those days, there was very little information on obesity. It wasn’t until 1997 \u003cstrong\u003ewhen I became head of strength and conditioning with a professional rugby team that I really started zoning in on fat loss. Why? I noticed there were a few players that were obese, and I needed to get them leaner\u003c\/strong\u003e to ensure they could perform at the highest level that professional rugby demanded so the team I worked with could win league titles and cup finals.\u003c\/p\u003e\n\u003cp\u003eThis was when I realised that exercise is not that effective for fat loss for a lot of people. \u003cstrong\u003eThese players were training hard, undertaking strenuous gym sessions, running extensively during their on-field skills sessions, and playing one of the most brutal physical games in the world every week. And yet quite a few of them were still obese and got fatter as the season went on\u003c\/strong\u003e even after following a strict nutrition and supplement plan.\u003c\/p\u003e\n\u003cp\u003eWinding the clock forward to 2006 – 2007, after 10 years in professional rugby and being very successful with the teams I worked with winning multiple league titles and cup finals \u003cstrong\u003eI then spent a whole year working as a body fat composition expert\u003c\/strong\u003e (meaning my role was to get players as lean as I possibly could) with 3 professional teams one in premiership football, one in premiership rugby union and one in rugby league, again all elite athletes.\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eTestimonial\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003e“This excellent book will lead you through the whole fat loss issue. With obesity rates rising its impact on the health of the nation could be immense. Every nutritionist, medical professional concerned about health and those in the fitness industry can glean tremendous knowledge from this informative book”.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eDr John Anderson (Mercury Free Dentist)\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eMy role was to take body fat readings every week from each player, go through their food and training diaries, run hydration testing on them and then advise accordingly to get them to a desired body fat %. \u003cstrong\u003eThis is when I really started to understand that genes play a massive role in obesity, also that there isn’t a one diet that fits all for fat loss\u003c\/strong\u003e; for example, some players could get super lean on high carbohydrates and some get super fat on high carbohydrates, then you have high responders to exercise who can put muscle on very easy and zero responders to exercise where no matter how hard they train they put zero muscle on and lose zero fat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt was also during this period I started to suspect that other factors such as pesticides, heavy metals, toxins, dental materials, and wash care product ingredients were also contributing significantly towards many of the players high levels of body fat.\u003c\/strong\u003e My research today supports my suspicions, and these factors have now even been given their own name of obesogens.\u003c\/p\u003e\n\u003cp\u003eI then went on to work with professional boxers and Olympic athletes who also had to be super lean for their respective sports. I had to ensure that my training, nutrition and supplement protocols were absolutely spot on with this group as their career was dependant on my ability in these areas.\u003c\/p\u003e\n\u003cp\u003eIt was at this stage in my career I started writing a book titled the Science Of Fat Loss. It took me 10 years to gather the information for this 730 paged book and to write it. Even though the book was published in 2013 its still in my opinion one of the most thorough books ever written on the subject of fat loss and has made a huge impact on many people from all walks of life.\u003c\/p\u003e","brand":"Phil Richards Nutrition Lab","offers":[{"title":"Default Title","offer_id":59763471515973,"sku":"SOFL-PR","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/3042\/3365\/files\/prnl-science-fat-loss-enhanced-20261015.png?v=1792058807"},{"product_id":"the-khiit-ketogenic-high-intensity-training-fat-loss-plan-by-phil-richards","title":"The KHIIT (Ketogenic High Intensity Training) Fat Loss Plan by Phil Richards","description":"\u003ch3\u003e\u003cstrong\u003eThe KHIIT (Ketogenic High Intensity Training) Fat Loss Plan by Phil Richards\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis book consisting of 310 pages is about the effectiveness of combining a high fat low carbohydrate diet with HIIT (High Intensity Interval Training) for fat loss.\u003c\/p\u003e\n\u003cp\u003eThe information in this book will completely quash the misinformation which has been traditionally advised for fat loss like low fat low calorie diets. The reality is this that humans thrive on a high fat diet, medium protein and low carbohydrate diet also known as the ketogenic diet this is what our genes are programed for after thousands of generations of our ancestors eating this way.\u003c\/p\u003e\n\u003cp\u003eHIIT training is undoubtedly the most effective way to drop excess body fat and in this book I explain in detail why HIIT works and give you all the relevant science behind HIIT and lots of programs that you can very easily follow. There are also ketogenic nutrition and supplement plans which you can follow with ease. So be prepared to read a book which pulls no punches when it comes to fat loss.\u003c\/p\u003e\n\u003cp\u003e\u003cb class=\"\"\u003eChapter 1\u003c\/b\u003e of this book will give you all the science in an easy-to-understand language on what we are genetically designed to eat for optimum health and how to maintain a healthy body weight.\u003c\/p\u003e\n\u003cp\u003e\u003cb class=\"\"\u003eChapter 2\u003c\/b\u003e will look closely at why low fat and low-calorie diets fail long term for weight loss.\u003c\/p\u003e\n\u003cp\u003e\u003cb class=\"\"\u003eChapter 3\u003c\/b\u003e will look at the science behind the ketogenic diet and how to literally turn your body into a fat burning machine.\u003c\/p\u003e\n\u003cp\u003e\u003cb class=\"\"\u003eChapter 4\u003c\/b\u003e will look closely at the importance of high intensity interval training along with strength training on ensuring you understand the most effective ways to build muscle and lose fat with your exercise regime.  There are lots of nutrition \u0026amp; training plans also included in this book which you can easily apply to your nutrition and training plans to ensure you get results.\u003c\/p\u003e","brand":"Phil Richards Nutrition Lab","offers":[{"title":"Default Title","offer_id":59763471876421,"sku":"KHIIT-PR","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/3042\/3365\/files\/prnl-khiit-front-enhanced-20261015.png?v=1792058808"}],"url":"https:\/\/philrichardsnutritionlab.co.uk\/collections\/books.oembed","provider":"Phil Richards Nutrition Lab","version":"1.0","type":"link"}